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AdClosr
Honest comparison · Real-estate platform

AdClosr vs. Lofty

Lofty is a refreshed IDX + CRM. AdClosr is purpose-built around AI conversations, ads, and live forecasting.

12s
Reply SLA
6→1
Tools replaced
+30%
Revenue lift
6.5×
ROAS

Why teams move from Lofty to AdClosr

Replace bolt-on AI add-ons with native AI Voice + SMS + WhatsApp

Run Meta + Google in-platform instead of paying an agency

Get CFO-grade Revenue Intelligence with live forecasts

Own your ad accounts and historical pixel data forever

Same brokerage, two systems

A 20-agent team. 1,000 leads/mo. Two outcomes.

Modeled on AdClosr's reply-rate, qualification, and close-rate lifts versus typical Lofty deployments.

Monthly cost (ROI)
Lofty
$1,600

Ad agency on top, AI seat fees, BI export charges.

Flat, included
AdClosr
$4,500

Ads, AI, CRM, forecasting — all on a flat plan. Meta ad spend ($1,200–$3,500/mo) included.

Monthly revenue
Lofty
$225,000

Same lead volume, baseline conversion.

+30%
AdClosr
0

+30% from AI Voice, AI SMS & Coach.

Booked appointments
Lofty
50

Industry baseline at 1,000 leads/mo.

+200%
AdClosr
0

12-second SMS replies + AI Voice qualification.

Projected net annual gain vs. Lofty
0
Annual uplift $810,000 — net of any cost difference.

Feature-by-feature comparison

Every row, line by line. No asterisks.

Capability
Lofty
AdClosr
Convert
CRM with AI lead scoring
Drag-and-drop pipeline + forecasting
Capture
Landing pages with A/B testing
Acquire
Meta Ads bid agent (closings-optimized)
Google Ads + Performance Max management
Meta ad spend included in plan
$1,200–$3,500/mo
Engage
AI SMS with 12s reply SLA
AI Voice with sub-300ms latency
AI WhatsApp Business native
Live VA qualification handoff
Close
Closing management + commission ledger
Measure
Revenue Intelligence (live forecasts)
Grow
AI Revenue Coach per agent
Team + Brokerage dashboards
Platform
You own your ad accounts & data
1-hr support SLA (Pro+)
Included
Partial / add-on
Not available
5-day migration

Switching from Lofty takes one work week.

We've migrated brokerages off every major real-estate stack. Our team handles data, automations, and team training — no agent downtime.

  • Your data, ad accounts, and pixel history come with you.
  • Dual-run so nothing breaks during cutover.
  • Live agent enablement, not a video library.
  1. 1
    Discovery & data audit
    Day 1

    We map your contacts, custom fields, automations, and historical campaigns. You sign one DPA — nothing else changes yet.

  2. 2
    Workspace stand-up
    Day 1–2

    We provision your AdClosr workspace, SSO/SCIM (Enterprise), branded landing pages, and AI agents trained on your voice.

  3. 3
    Migration & dual-run
    Day 2–4

    We import contacts, deals, and campaign data. AdClosr runs in parallel with your old stack so nothing breaks.

  4. 4
    Cutover & team enablement
    Day 5

    We retire the old tools, run live training with your agents, and turn on the AI Revenue Coach for week-one momentum.

The verdict

Ready to graduate from Lofty?

Lofty modernized the CRM. AdClosr modernized the entire revenue stack.

12s
Reply SLA
6→1
Tools replaced
+30%
Revenue lift
6.5×
ROAS