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OperationsMarch 6, 2026 7 min read
Revenue attribution for real estate, explained simply
How to tie every commission back to the exact ad, campaign, and agent — with math a CFO trusts.
MR
Maya Reyes
Co-founder, AdClosr
Why lead attribution fails
Two identical leads can produce a $0 and a $30,000 outcome. Averaging them hides everything.
The revenue model
Weight every touch by its contribution to the closed commission — not by chronological order.