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Marketing Attribution

Multi-touch attribution that ties every closing back to the ad that started it.

AdClosr Marketing Attribution stitches ad clicks, calls, SMS, and appointments to closed revenue — so you know which channel, campaign, and creative actually made you money.

Illustrative scenario — not customer data
Multi-touch
Attribution model
Closed-loop
Ads → revenue
GA4 + Meta
Native
Warehouse
Export ready
The problem

Last-click lies. So does self-reported attribution.

Real-estate buying journeys span months and channels. Attributing a closing to 'the last form' hides the campaigns that actually built the pipeline.

  • Meta and Google both claim the same conversion
  • Agents forget to log the source
  • Zapier stitches break silently
  • Nobody agrees which campaign to scale
The AdClosr approach

One source of truth from click to closing.

Deterministic + probabilistic attribution across paid, organic, referral, and offline — with a full audit trail.

First / last / linear / U-shape

Switch models without losing history.

Offline conversion API

Push closings back to Meta and Google for smarter bidding.

Warehouse export

Row-level attribution data in BigQuery, Snowflake, or CSV.

FAQ

Questions, answered.

First-touch, last-touch, linear, U-shape, W-shape, and time-decay. You can switch retroactively.

Yes — CAPI for Meta and Enhanced Conversions for Google are native, so your ad platforms can optimize on closed revenue, not just leads.

GA4 stops at the form fill. AdClosr Marketing Attribution follows the lead through qualification, appointment, contract, and closing.

30-minute live walkthrough

One-click campaign launch. From Click to Closing.

Choose your campaign, choose your location, click Launch. See AdClosr ship a complete revenue system in your market — in 30 minutes, no slides.