A live 0–100 score on every lead, updated in real time.
AdClosr AI Lead Score turns dozens of behavioral and firmographic signals into one simple number your team can act on. Hot, warm, or cold — every lead is prioritized automatically, and every score change is fully explainable.
Every lead looks the same in the queue.
When 200 new leads land in the CRM on Monday morning, agents call the freshest ones — not the best ones. Without a shared, up-to-the-minute measure of intent, the highest-value buyers get lost in the noise and the pipeline forecasts drift from reality.
- Agents work leads top-to-bottom instead of best-first.
- Hot buyers cool off while cold leads soak up call time.
- Managers can't see which lead sources actually produce revenue.
- Scoring lives in spreadsheets that no one updates.
- "Qualified" means something different for every rep.
- No audit trail for why a lead was flagged hot or cold.
One number. Fully explainable. Always current.
AdClosr weighs source quality, response speed, SMS engagement, AI call outcomes, appointment history, verified contact info, timeline, motivation, budget, and more — then rolls them into a single 0–100 score with a plain-English breakdown.
Hot / Warm / Cold at a glance
Green (80–100), Yellow (60–79), Orange (40–59), Red (0–39). Consistent across every dashboard, list, and inbox.
Sort, filter, and route by score
Route hot leads to top agents, drip on warm, suppress cold. Every list view can filter by score band, source, and score-change window.
Fully explainable
Every score shows its breakdown, the signals that moved it, and the timestamp of the last change — ready for audit, coaching, and QA.
How a lead earns its score.
Each new signal recomputes the score and appends to the score history.
- 01
Capture
Source, campaign, and enrichment data set an initial baseline the moment the lead lands.
Baseline in seconds - 02
Verify
Email and phone verification confirm the lead is reachable and push the score up.
+ verified contact - 03
Engage
AI Voice, SMS, and WhatsApp responses feed engagement signals — reply speed, sentiment, call duration.
Live engagement - 04
Qualify
Motivation, timeline, budget, credit status, and buying/selling intent extracted from the conversation.
- 05
Book & attend
Appointment booked and attended events add strong positive weight to the score.
- 06
Recompute
Every event triggers a recompute. The score, band, and reason update on the profile in real time.
Real-time updates
Lead scoring workspace
Illustrative scoring UI — not customer data.
Sample workspace — illustrative UI, not customer data.
Everything you need to prioritize by intent.
0–100 score badge
One consistent badge across CRM, inbox, pipeline, and dashboards.
Hot / Warm / Cold bands
Color-coded so anyone on the team can read the queue at a glance.
Score breakdown
See every signal, its weight, and how it contributed to the final score.
Score history
Full timeline of every score change with the event that caused it.
Sort & filter
Filter any list by score band, source, or last-change window.
Signals AdClosr already captures
Response speed, SMS engagement, AI call outcome, call duration, appointment booked & attended, follow-ups.
Real-estate specific signals
Property ownership, timeline, motivation, budget, credit status, buying/selling intent.
Verification signals
Email verification and phone verification lift the score and unlock outbound.
What operators get out of it.
Hot leads first
Agents open the day with the highest-intent buyers already at the top of the list.
Dashboard-ready
Widgets for Average Lead Score, Hot / Warm / Cold counts, and Highest & Lowest scoring leads.
Coach with evidence
Every score is explainable — perfect for 1:1s, QA, and lead-source ROI reviews.
What teams actually see after switching
Outcomes AdClosr customers report across their first 60–90 days on the platform.
Sub-minute speed-to-lead
AI Voice and AI SMS reply within seconds so leads never go cold — a documented driver of higher connect and close rates.
Higher qualified appointment rate
Automated qualification and calendar routing send only ready-to-talk buyers to your team, improving show-up rates.
Lower cost per acquisition
Closed-loop attribution shows which campaigns produce revenue so budget shifts to what works — not what looks good in ad manager.
One-platform savings
Replace CRM + dialer + SMS + landing pages + attribution with a single subscription. Most teams cut recurring tool cost by 40–60%.
Connects to the tools your team already runs on
Bidirectional sync with the ad platforms, calendars, and business tools your team already uses.
Trusted by operators who ship revenue
How teams describe AdClosr in their own words — from RevOps leads, sales directors, and heads of marketing.
“We consolidated four tools into AdClosr and cut our monthly stack cost in half. The AI follow-up alone paid for the platform in the first month.”
“Speed-to-lead went from 40 minutes to under a minute. Booked appointments are up meaningfully and reps stopped complaining about the CRM.”
“The migration was painless. Our data, campaigns, and automations moved over in a week — no downtime, no lost leads.”
“For the first time we can see exactly which campaigns produced revenue. Attribution finally matches what closed.”
Questions, answered.
Not today. AdClosr AI Lead Score uses transparent, rule-based weights across the signals listed above so every score is fully explainable. A predictive ML layer is on the roadmap and will remain opt-in.
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Included on every plan — from Starter to Enterprise. Book a demo and we'll walk through AI Lead Score on a sample pipeline in your market.