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Revenue Attribution

Tie every commission back to the campaign that started it.

AdClosr Revenue Attribution links closed deals to the ad set, creative, and audience that produced them — closing the marketing-to-revenue loop.

Illustrative scenario — not customer data
Every $
Mapped to a source
Multi-touch
First / last / linear
CPL → CPC
Cost per closing, not lead
Live
Refreshed continuously
The problem

You know what you spent. You don't know what it earned.

Most real estate teams report on cost-per-lead. Almost none can report on cost-per-closing, revenue-per-campaign, or which creative actually produced a signed contract. Every quarter, marketing and sales argue over the same spreadsheet.

  • No linkage from Meta spend to commission.
  • Attribution guessed after the fact.
  • Reporting spread across ad tools, CRM, and spreadsheets.
  • Every reorg breaks the tracking again.
  • Long sales cycles hide which touch actually moved the deal.
The AdClosr approach

Closed-loop reporting, built into the platform.

Every lead carries campaign, ad set, and creative context forward through voice, SMS, WhatsApp, pipeline stages, and closing. When a deal closes in the CRM, revenue attributes back automatically — with first-touch, last-touch, and linear models available side by side.

Commission mapped

Every closing rolls up to a source, campaign, and creative.

Cost per closing

Not just cost per lead — the number brokers actually care about.

Live dashboards

Board-ready reporting without spreadsheets or exports.

How it works

How a Meta ad turns into an attributed commission.

  1. 01

    Tag

    Every ad carries campaign, ad set, and creative IDs into the landing page and form.

  2. 02

    Capture

    The lead enters AdClosr with full source context attached to the contact record.

  3. 03

    Converse

    AI Voice, SMS, and WhatsApp inherit the source; every conversation is stamped.

  4. 04

    Progress

    Stage changes in the pipeline preserve source through the entire deal.

  5. 05

    Close

    When the deal closes, commission attributes back to the source automatically.

  6. 06

    Report

    Dashboards show revenue per campaign, per creative, per audience, per agent.

Product

Revenue intelligence

Illustrative sample — not customer data.

Revenue Intelligence
Forecast · Attribution · Cohorts
Search⌘K
JM
Forecast · next 90 days
JunJulAugSep
Attribution by channel
Meta Ads$486K
Google Ads$345K
Referrals$230K
Organic$115K
Other$102K
Pipeline
$12.6M
+18%
Win rate
31%
+4.2%
Avg cycle
18d
-3d
LTV / CAC
9.4×
+1.1×
Cohort retention
M1
M2
M3
M4
M5
M6
Jan
Feb
Mar
Apr
May

Sample workspace — illustrative UI, not customer data.

Feature highlights

Everything a CFO or head of growth actually asks for.

Cost per closing

Weighted by attribution model — first, last, or linear.

Revenue by channel

Meta, Google, TikTok, referral, direct, organic — one view.

Multi-touch models

Compare models side by side without changing the underlying data.

Cohort analysis

Cost and revenue by month acquired, so long cycles stay honest.

Creative-level rollups

See which hook or image produced the most commission.

Warehouse sync

Snowflake, BigQuery, Postgres — nightly or hourly on Enterprise.

Benefits

Why teams turn on Revenue Attribution first.

Confident spend decisions

Reallocate budget by revenue produced, not vanity CPL.

Fewer marketing/sales fights

One source of truth ends the monthly attribution argument.

Higher ROAS

Doubling down on ad sets that produce closings, not clicks, typically lifts blended ROAS 20-40%.

Board-ready reporting

Investor updates and brokerage rollups take minutes, not days.

Measurable ROI

What teams actually see after switching

Outcomes AdClosr customers report across their first 60–90 days on the platform.

Sub-minute speed-to-lead

AI Voice and AI SMS reply within seconds so leads never go cold — a documented driver of higher connect and close rates.

Higher qualified appointment rate

Automated qualification and calendar routing send only ready-to-talk buyers to your team, improving show-up rates.

Lower cost per acquisition

Closed-loop attribution shows which campaigns produce revenue so budget shifts to what works — not what looks good in ad manager.

One-platform savings

Replace CRM + dialer + SMS + landing pages + attribution with a single subscription. Most teams cut recurring tool cost by 40–60%.

Works with your stack

Sources we attribute out of the box.

Bidirectional sync with the ad platforms, calendars, and business tools your team already uses.

Meta Ads
Google Ads
TikTok Ads
Microsoft Ads
GA4
Meta Pixel
Google Tag Manager
Snowflake
BigQuery
Customer stories

Trusted by operators who ship revenue

How teams describe AdClosr in their own words — from RevOps leads, sales directors, and heads of marketing.

We consolidated four tools into AdClosr and cut our monthly stack cost in half. The AI follow-up alone paid for the platform in the first month.
Revenue Operations LeadRevOps Lead, Growth-stage brokerage
Speed-to-lead went from 40 minutes to under a minute. Booked appointments are up meaningfully and reps stopped complaining about the CRM.
Sales DirectorSales Director, Multi-office team
The migration was painless. Our data, campaigns, and automations moved over in a week — no downtime, no lost leads.
Operations ManagerOps Manager, Independent brokerage
For the first time we can see exactly which campaigns produced revenue. Attribution finally matches what closed.
Head of MarketingHead of Marketing, National franchise
FAQ

Questions, answered.

Meta, Google, TikTok, Microsoft Ads, referrals, direct, and organic — anything that carries a UTM or capture context. Offline sources can be added via CSV import or API.

Ready when you are

Report on revenue, not just leads.

See closed-loop attribution live in the demo with your channels connected.