The challenge
- Purchase-intent borrowers were being lost to large national lenders with faster funnels.
- Realtor partner co-marketing was a compliance burden run on email + Dropbox.
- LOs spent hours per day on first-contact discovery calls.
What we built together
- AdClosr captured purchase-intent borrowers with closings-optimized Meta + Google.
- AI SMS qualified down-payment, credit band, and timeline before the LO touched the lead.
- RESPA-compliant co-marketing flows replaced the email + Dropbox process.
The outcome
- Funded loans up 44% with no LO headcount increase.
- App-to-fund rose 22 points; ROAS hit 7.2×.
- Realtor partner roster grew from 12 to 50.
“We did not hire a single LO this year and funded 44% more loans. AdClosr is the reason.”