Skip to content
AdClosr
All case studies
Brokerage · Residential · US Mountain West

Cut cost per closing by 41% in one quarter

A 240-agent brokerage in the US Mountain West replaced a $100K/yr marketing agency and four point tools with AdClosr.

Summit Residential · 240 agents · 4 offices
−41%
Cost per closing
+220%
Booked appointments
6 → 1
Tools consolidated

The challenge

  • Eight disconnected tools — CRM, dialer, landing pages, ads, BI — none of them in sync.
  • Speed-to-lead averaged 4.5 hours; competitors were eating their lunch on Zillow leads.
  • $100K/year agency owned the ad accounts, the pixels, and the audiences.

What we built together

  • Consolidated to AdClosr in 18 days using the standard migration runbook.
  • Took ownership of all Meta and Google ad accounts and rebuilt closings-optimized campaigns.
  • Turned on AI Voice and AI SMS for sub-12-second reply across all four offices.
  • Enabled AI Revenue Coach for all 240 agents in week three.

The outcome

  • Within 90 days, cost per closing dropped 41% and brokerage GCI was up 34%.
  • Appointments booked tripled. Top-producer GCI per agent up 28%.
  • CFO now runs a 60-day forecast with sub-6% MAE.
AdClosr is the first time our entire operating motion lives in one product. Our CFO can finally trust the forecast.
Lena Kowalski · COO, Summit Residential

Run the Summit Residential playbook on your data.

We'll model the same lift on your brokerage's funnel in 20 minutes.

5 days
Onboarding
1 hour
Support SLA
6.8×
ROAS
240+
Customers